Marketing Consultancy Frankfurt - Workshops and Strategy for the Mittelstand

mindmelt works with owner-managed B2B businesses in Frankfurt and the Rhine-Main region on marketing, positioning and communications. We help mid-sized companies build a realistic marketing strategy - clear priorities, defined responsibilities and a practical roadmap for the next 6 to 12 months. No agency frameworks. No 80-page strategy decks. Just direct answers to the questions that matter: What works for us? What can we handle in-house? Where do we need support? Marketing consultancy in Frankfurt since 2002.

Why a Marketing Workshop Beats a Monthly Retainer

Most mid-sized businesses don't need an agency posting on their behalf every month. They need someone to show them how marketing actually works for their specific business - then get out of the way and let them run it.

A mindmelt marketing workshop runs half a day or a full day. You leave with a clear plan: which channels are worth your time, what you can handle in-house, what's worth outsourcing, and what you can safely ignore.

No buzzword bingo. No buyer personas on Post-its. Just a straight conversation between someone with 25 years of B2B marketing experience and someone who knows their business inside out.

Advice that gives you the thinking - you make the call

This isn't conventional management consulting, and it's not abstract marketing theory. It's strategy built on agency experience - direct, actionable, honest. We don't say "try LinkedIn." We say: "For your audience and your budget, LinkedIn makes sense - here's exactly how." Or sometimes: "Skip LinkedIn. Put that effort into six strong articles on your website."

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How marketing consultancy works at mindmelt

Four steps - from first conversation to live campaigns.

Analysis

What's working, what's missing, what's holding you back? We look at your website, channels, competitors and target audience. No questionnaire - a conversation with a clear outcome: where you'll get the biggest return.

Strategy

Positioning, target audiences, channels, resources. What we handle, what we skip, what stays in-house. The output: a clear marketing roadmap for the next 6-12 months - with priorities assigned and ownership defined.

Execution

Your call. mindmelt handles everything, your team leads with our support, or something in between. Social media, content, newsletters, campaigns - all drawn straight from the roadmap.

Ongoing Advisory

A monthly check-in: what's working, what isn't, what we change. Editorial plan review, campaign feedback, fresh thinking. For businesses that want their marketing to stay on track - not just at launch.

30+

Workshops
Delivered

Years of
Experience

12+

Industries
We Know

90%

Implementation Rate
After the Workshop

Workshop Topics at a Glance

Six proven formats for mid-sized businesses. Every workshop is tailored to your organisation.

Brand Positioning

Half-day or full-day. What sets you apart from competitors - and why should your customers care? Together we define your positioning: differentiators, target audiences, core messages. You leave with a documented positioning profile.

Mission and Values Workshop

Full day. Vision, mission, values - built to drive decisions, not decorate walls. Runs with leadership and key stakeholders. Output: a solid guiding framework with clear areas for action.

Employee Branding

Half day. How do your people become genuine brand advocates? We develop approaches for authentic employer communication - from LinkedIn profiles to internal storytelling. Output: an action plan and ready-to-use templates.

Content & Storytelling

Half-day. What stories does your business have worth telling - and how do you tell them well? We work through topic discovery, format selection and editorial planning. You leave with a content strategy and a six-month topic plan.

Website Relaunch

Full day. Before a new site takes shape, we nail down the essentials: objectives, target audiences, page structure, content, technology. The output: a complete brief, ready to go straight into build.

Online Marketing & SEO

Half-day. Google, social media, email - where you stand, what's missing, where to focus first. Practical throughout, with clear next steps. You leave with a prioritised action plan: quick wins and longer-term goals.

Consulting Case Study: IT Services, Frankfurt

Starting point: IT systems house, 50 staff. Strong reputation with existing clients - virtually no new business coming in. No marketing team. The managing director handling everything alongside the day job. Outdated website, no social presence, no newsletter.

What we did: A full-day workshop with the MD and two team leads. A marketing audit across all channels. The output: a six-month roadmap with three priorities - website relaunch, LinkedIn presence, monthly newsletter to 200 contacts.

Six months on: Website relaunched (delivered by mindmelt). MD's LinkedIn profile at 1,200 connections. Newsletter running at a 42% open rate. Four inbound enquiries directly via LinkedIn. The MD's verdict: "I should have done this five years ago."

All projects

The best marketing advice ends with the client doing less — but doing it right.

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What does marketing consultancy cost at mindmelt?

mindmelt workshops: Impulse session (2 hours) from £690. Half-day (4 hours) from £1,290. Full day (8 hours) from £2,380. Monthly sparring from £720. Optional extras: implementation support (4 weeks) £1,590, results documentation £540, follow-up workshop £640. All prices ex. VAT, plus travel costs outside Frankfurt.

Can the workshop run remotely?

Yes. We meet in person in Frankfurt and the Rhine-Main region, or remotely via video. In practice, remote works just as well - provided the camera and mic are on and you've sent the materials across beforehand.

Who should attend the workshop?

Senior leadership, marketing leads, and sales where relevant. Keep it to 2-4 people. Beyond six, the session loses focus. No marketing team? The MD or CEO is enough.

Can mindmelt handle the implementation after the workshop?

Yes. If the workshop makes clear that you need support with implementation - social media, content, website - we can take that on. But there's no automatic next step. The workshop stands on its own.

Do you offer talks for events?

Yes. Ingo Krumm speaks at industry events, company conferences and B2B gatherings on topics including B2B marketing, AI in marketing and brand strategy. Available formats: keynote (30-45 min.), short talk (15-20 min.) and panel facilitation. Get in touch by phone or via the contact page.

How quickly can a workshop be arranged?

Typically 1-2 weeks after your enquiry. Before we set a date, we need a quick briefing - what's your situation, what do you want to work through? We cover that in a 15-minute call. Then we fix the date.

Who you'll be working with

mindmelt is an owner-managed advertising and marketing agency based in Frankfurt am Main. We advise mid-sized businesses on marketing, positioning and communications - for over 20 years, across more than 30 workshops. Strategy and marketing sparring, one team. Ingo Krumm is founder and principal.

Good advice doesn't stop at a strategy document. It stops when a business does less - but the right things.

You speak directly with the person who knows your project and works on it. Not someone who manages it from a distance.

Phone: 069 21936250 ·

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Book a Workshop

A 15-minute call is all it takes. We'll work out which format suits you and lock in a date. Within 48 hours.

Call 069 21936250