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Mehr über unsCorporate Design Agency Frankfurt - Brand Identity for Mid-Market and B2B
mindmelt is a corporate design agency based in Frankfurt, building brand identities for mid-market and B2B businesses - from logo and stationery through to a full corporate design manual. Want a corporate design that does more than look good on a business card? At mindmelt, corporate design isn't a standalone project. It's part of an integrated strategy covering brand, web and communications. Owner-managed since 2002 by Ingo Krumm.
mindmelt - Corporate Design Agency in Frankfurt since 2002
We build corporate design systems for mid-sized B2B companies across the Rhein-Main region. Logo, stationery, style guide, digital applications - one team, from brief to launch. Not a design studio that hands over pretty logos and walks away. An agency that knows how brand identity works in practice: in sales, on the web, across every touchpoint.
Over 200 projects delivered since 2002. Owner-managed by Ingo Krumm, with a core team at Zeil 46, Frankfurt.
Corporate Identity and Corporate Design - what's the difference
Corporate identity is who you are. Corporate design is how you look. Your CI covers your values, positioning and the principles that drive your business. Your CD brings that identity to life - in your logo, colours, typography, imagery and branded materials.
At mindmelt, every project starts with identity. What does your business stand for? Who are your customers? What sets you apart from competitors? We only start designing once we have clear answers. That's what corporate design consultancy means to us.
From logo to brand - building brand identity for the Mittelstand
We develop brand identities for businesses in the Rhein-Main region that want to be recognised beyond it. Identities that work on the trade show floor, on LinkedIn, on your website and on a business card. Not interchangeable. Not trend-driven. Built to fit your business and your customers.
Get in Touch Today!Our Approach
Corporate design isn't decoration. It's your business strategy made visible.
We don't design logos that look good in a vacuum. We build brand identities that do their job - in a sales meeting, on the exhibition floor, and across your website. The measure isn't a design award. It's whether your clients recognise you.
What's included in a corporate design?
A mindmelt corporate design covers every visual element that represents your business to the outside world. In practice, that means:
Logo and brand mark. The foundation of your identity. We design logos that work equally well on business cards and 18-metre exhibition stands. Vector-based, scalable across every size and medium.
Colour system and typography. Primary and secondary colours with defined values for print (CMYK, Pantone) and digital (RGB, HEX). Typefaces for headlines and body text - licensed and fully documented.
Stationery and templates. Business cards, letterheads, invoice templates, email signatures, presentation templates. One consistent system your team can use independently.
Style guide. The definitive reference for your corporate design. It covers logo usage, spacing, colours, and visual language - so everyone knows exactly how the brand should look, long after the project is complete.
Jetzt anfragen!Logo and Brand Mark - the Core of Your Identity
Your logo is the first thing people see and the last thing they forget. At mindmelt, we don't design in a vacuum. We analyse your market, your competitors and your audience before a single concept hits the page.
What you get: 3 to 5 concept directions, each documented with a clear rationale. Then we iterate until it's right. Final deliverables include vector files in all formats (AI, EPS, SVG, PNG), colour definitions for both print and digital, plus a defined exclusion zone and minimum size.
What we don't do: logo competitions, £50 design platform submissions or crowdsourcing. A logo that needs to carry your brand for the next 10 years takes more than two hours to get right.
"Business cards, website, everything finally consistent. Our clients and partners see us completely differently now. The whole brand feels far more professional."
⭐⭐⭐⭐⭐
Managing Director, professional services firm, Darmstadt
CD Case Study: Ingenieurbüro Rhein-Main
Rather than showing generic corporate design examples, here's what we actually delivered for a client.
The brief: A 35-person engineering consultancy specialising in building services. Logo dating from 1998, no consistent brand materials. Every employee running their own PowerPoint templates. At trade shows, they looked like three different companies sharing a stand.
What we did: Positioning workshop. New logo and brand mark. Full colour system - two primary, three secondary colours. Typography framework. Stationery suite: business cards, letterhead design, PowerPoint master, email signatures. A 40-page corporate design manual as PDF. Trade show stand design.
The result: A consistent presence across every touchpoint. Staff adopted the templates immediately and use them independently. At the next ISH trade show, they came across as a single, cohesive business for the first time. Applications up 30 per cent within six months - the new identity is making a real difference in a competitive recruitment market.
Project duration: 8 weeks.
Talk Corporate Design
A quick call or email is all it takes. We'll work out whether you need a new corporate design, a redesign, or something more evolutionary. You'll hear back from us in writing within 48 hours.
Corporate design at mindmelt starts from £1,900 net. Logo Only from £1,900 - three concepts, finished artwork, all file formats. Starter package with logo, business card and letterhead from £3,900. Full corporate design including complete stationery and style guide from £7,900. All prices fixed.
4 to 10 weeks. A logo with basic stationery: 4 to 6 weeks. A full corporate identity with style guide: 8 to 10 weeks. Timeline depends on how quickly you give feedback and whether a positioning workshop is included upfront.
Everything. Logo files in every format (AI, EPS, SVG, PNG, PDF), colour definitions, font licences, print-ready artwork, style guide PDF. Once the project's done, it's all yours. No subscription. No licence fees. No dependency.
A redesign makes sense when your logo is over ten years old, your business has changed direction, or your visual identity no longer reflects where you sit in the market. We start with an honest assessment - sometimes an evolution is all you need, not a complete overhaul.
Yes. Most of our CD projects are redesigns of existing brands. We assess what's working, identify what isn't, and evolve the design rather than starting from scratch. That keeps costs down and preserves recognition with your existing customers.
Mid-sized businesses with 20 to 500 employees across the Rhine-Main region. Companies looking to grow or reposition. Service providers, manufacturers, technology firms, consultancies. And founders who want to build credibility from day one.
Who develops your corporate design
mindmelt is an owner-managed advertising agency in Frankfurt am Main. We build brand identities for mid-market and B2B companies - logo, stationery, digital style guide. 200+ projects since 2002. Principal: Ingo Krumm.
Corporate design isn't a design project. It's a question of what your business stands for - and how that comes across.
You speak directly with the person who knows your project and works on it. No account managers in between.
Phone: 069 21936250 ·
Get in touchAll Corporate Design Services from mindmelt
Branding - Brand development from the ground up. Positioning, naming, logo, brand guidelines.
Print materials - Stationery, brochures and printed collateral in your corporate design.
PowerPoint & presentations - Master slide decks built to your corporate design.
Updated: May 2026